AOP News

The AOP’s response to Google’s Site Reputation Abuse Policy: the wrong solution to a real problem

When Google announced its Site Reputation Abuse Policy last year, the AOP’s recommendation was to pause its rollout until publishers had been consulted on its criteria and its impact on commercial revenues. At the time, the policy barred third parties from running commercial pages on publisher websites with little or no oversight, to “piggyback” off the search reputation of the primary domain.

AOP News | Research

Q1 2025 Saw Largest Increase in Digital Publisher Revenues Since Pandemic, AOP and Deloitte Reveal

The latest Digital Publishers’ Revenue Index (DPRI) from the Association of Online Publishers (AOP) and Deloitte reveals the largest year-on-year (YoY) revenue growth in the post-pandemic period, with total revenues increasing by 9.27% compared to Q1 2024. With the exception of display advertising and classifieds, all revenue categories showed significant growth, resulting in total Q1 2025 revenues of £166.94 million.

AOP News | Ask the Associates

Eight ways to make your video and audio content unforgettable

In an increasingly crowded marketplace, the competition for attention is tougher than ever. And as the media landscape continues to fragment, creating quality content is no longer enough. You have to be able to reach the right audiences, in the right way, and at the right time. So, what should premium publishers be doing to make sure that their content stands out from the crowd? Here are eight expert tips from the AOP Associates to ensure that your video and audio content is captivating your audience.

Industry News

Countdown to October 1: UK Advertising Restrictions Awareness Drive

A group of UK advertising’s trade bodies including the Advertising Association, ISBA, the IPA, IAB UK, has launched a comprehensive, cross-industry awareness campaign to help professionals working on Q4 campaigns understand the incoming Less Healthy Food (LHF) advertising restrictions. The campaign will signpost key resources including FAQs and online training to help the industry comply with the restrictions from October 1, 2025.

Industry News

2025 All In Census tracks industry’s steady progress on talent and inclusion

The results of the third All In Census have been published following participation by over 14,000 practitioners from across the advertising and marketing industry, spanning agencies, media owners, tech companies and brand marketing teams. The data will inform the ongoing All In Action plan to support talent retention and recruitment.

Cross-Industry Relationships | Industry News

Creative Rights in AI Coalition: Government Must Accept Lords Transparency Amendment To The Data Bill

Following the passing of a Lords Amendment that would give rightsholders meaningful transparency over AI training, the Government must now accept the Lords transparency amendment to the data bill.